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Alton Towers Resort Appoints Divisional Director Ahead Of The 2023 Season

Alton Towers Resort, and its parent company Merlin Entertainments, are thrilled to announce the appointment of Bianca Sammut who has joined Alton Towers Resort as Divisional Director from today (February 8th).

Bianca’s appointment comes ahead of the new season, that will see her move from Yas Island Theme Parks, Abi Dhabi, UAE, where Bianca held the position of Head of Yas Island Theme Parks.

Bianca will head up the Resort’s Senior Leadership Team in this key role, overseeing the resorts theme-park and the UK’s biggest on-resort-accommodation operations. Bianca brings with her a wealth of experience after spending two decades in a variety of senior roles, in Leisure Attractions across Australia with Village Roadshow Theme Parks and in the United Arab Emirates at Yas Waterworld & Ferrari World Abu Dhabi.

Image ©Merlin Entertainments

Alton Towers Resort provides world-class fun, thrills and entertainment to millions of guests each year and is a key business within Merlin’s portfolio of location-based entertainment resorts.

Situated in the heart of Staffordshire, the Resort is the iconic home of the UK’s biggest theme park set across 10 immersive lands with world-renowned coasters and attractions. Uniquely themed accommodation, waterpark, luxury spa and Extraordinary Golf course make it the perfect escape for friends, families and thrillseekers alike. At peak times throughout the year, The Resort employs more than 2,000 full and part time employees.


The appointment of our new Divisional Director comes after a successful 2022 season for the Resort which saw the introduction of several new attractions, including CBeebies Land acquiring three new character-led areas; alongside the Resort picking up a string of awards, including 'UK's best value theme park’, an Accessible and Inclusive Tourism Award from VisitEngland, as well as 'Theme Park of the Year' at the UK Theme Park Awards for the second year in a row. Last month the theme park resort also revealed it has a new attraction opening this Spring. The Curse at Alton Manor promises a haunting dark ride that takes brave guests on a hair-raising journey through the spectacular twists and turns of the cursed Manor.

Image ©Merlin Entertainments

The theme park also recently announced the temporary closure of Nemesis, which is undergoing major works to relaunch for a truly exciting year in 2024.

“I am beyond excited to be a part of the Merlin Family and the very committed and talented team at Alton Towers Resort. Alton Towers is an iconic attraction that will continue to innovate and deliver memorable experiences for many years to come. We will stay committed to our people and will be passionate about delivering memories that will last a lifetime.”

Bianca Sammut, Divisional Director, Alton Towers Resort

Image ©Merlin Entertainments

“We’re thrilled and honoured to have someone with Bianca’s personality and philosophy of hard working, joyful and inspirational values; values which closely match those of Merlin’s and our resort. We know Bianca is going to do amazing things in the role of Divisional Director and we can’t wait to see her in action. She will be both transformative and inspiring to everyone working in the business. Her wealth of industry experience will play a pivotal part in driving forward the resorts further success, with exciting and innovative development plans over the next few years. Following a strong 2022 season, which has seen the arrival of new family attractions, a jam-packed season of events and some iconic moments that we know our teams and fans won’t forget, it is a truly exciting time to be joining the Resort. We very much look forward to welcoming Bianca to the Alton Towers Resort, and the wider Merlin Entertainments family.”

Ian Crabbe, Managing Director of Resort Theme Parks UK for Merlin Entertainments

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