Merlin Entertainments is pleased to have partnered with Silvergate Media (Silvergate) to launch the world’s biggest octonauts attraction at Merlin’s changfeng ocean world in Shanghai, part of the sea life global aquarium chain.
The underwater attraction opened its doors to excited visitors on 28th December and is already making a big splash with families. The authentically themed Octonauts experience immerses guests in the huge new ‘Ray Bay’ at Changfeng Ocean World, where they will go on a real life Octonauts adventure in a fully submerged Octopod capsule surrounded by a large display of cownose rays, spotted eagle rays, and tropical fish.
Image ©Merlin Entertainments
Families will join their favourite characters including Captain Barnacles, Kwazii and Peso, as they go on a heroic journey to learn about the world’s oceans and help save baby rays. Guests will also be able to take home a memento of their day, with a range of Octonauts merchandise available to buy on-site at a dedicated SEA LIFE gift shop.
Changfeng Ocean World (SEA LIFE Shanghai) welcomes over 500 thousand visitors annually and the new attraction opens ahead of the major new content launch for Octonauts new spin-off series Octonauts: Above & Beyond, which will debut globally this autumn. The new Octonauts experience in Shanghai builds on the momentum of previous multi-territory partnerships with Silvergate at SEA LIFE Aquariums in the UK, Europe, Australia and the US, with additional new activations due to be announced later this year.
Image ©Merlin Entertainments
“We are delighted to have opened the world’s biggest Octonauts experience at Changfeng Ocean World in the fantastic new Ray Bay area, immersing families in a heroic underwater adventure with their favourite characters from the series. Octonauts is an ideal IP for SEA LIFE with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe”.
MATTHEW WILLIAMS, SENIOR BRAND DIRECTOR MIDWAY, MERLIN ENTERTAINMENTS
Image ©Merlin Entertainments
“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE centre. This promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”
RON ALLEN, EVP COMMERCIAL SILVERGATE MEDIA
Image ©Merlin Entertainments